Details, Fiction and Johnnie Walker Blue Label Ultra

Within our quest with the lightest bottle achievable, we took our eyesight to a crew of professional glassmakers. Exploring designs and glassblowing strategies to minimise glass use with no compromising toughness.

The end result saw glass staying hand-blown right into a teardrop condition. For The 1st time within the brand’s historical past, the long-lasting square Johnnie Walker bottle continues to be reformed. 

Diageo’s experimented with sustainable packaging just before—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is the idea of your spear for glass—especially for providers wishing to sell in Europe.

At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has become made by adopting a exam-and-understand design, coming up with and Checking out without limitation and imagining what the future of light-weight luxurious packaging could carry.

International Style and design Director at Diageo, Jeremy Lindley who led the look task, said, “Johnnie Walker Blue Label Ultra was born outside of an ideation session taking a look at the future of luxurious. With other categories transferring to light-weight – for example eyewear and significant-functionality biking – we questioned no matter if luxury spirits could abide by match. “We took our eyesight to your staff of expert glassmakers and all through a five yr exam-and-master approach slowly identified how to develop sophisticated, light-weight glass.

This new, lightweight bottle is a point of exquisite attractiveness; but a lot more importantly, it demonstrates what is possible In terms of lightweighting glass. We'll go on making use of these learnings throughout our variety, getting much more progressive strides as we glance to the future of Scotch.”

We hope that our discoveries will have a optimistic impact throughout the wider field and assistance find new opportunities for lighter, reduce carbon packaging alternatives.”

. The previously claimed ‘lightest body weight Scotch whisky bottle’ was introduced by a British isles retailer and weighed all-around 298 grams.

Created by way of a exam-and-learn design with external glass makers, this light-excess weight bottle includes a handblown teardrop form that reimagines Johnnie Walker's iconic sq. design and style, exemplifies the future of lightweight, and will help discover new options for lighter, decreased carbon packaging alternatives.

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Diageo has mentioned the “Formerly claimed ‘lightest body weight scotch whisky bottle’ was introduced by a United kingdom retailer and weighed close to 298 grams.” 

The Johnnie Walker Blue Label Ulta in its cradle and box. Credit history: Diageo Together with this, Diageo has announced that website a royalty-totally free license towards the patent might be presented to anyone who needs to hitch Johnnie Walker in its mission. Lindley explained: “Instead of hold this new expertise near our upper body, we’re psyched to offer a royalty-free of charge licence to our granted UK patent to the whole world.

We figured out that the lightest, strongest glass bottle you can also make without having compromising longevity can be a teardrop form.

In whisky packaging, luxury commonly means hefty—Consider thick bottles with significant stoppers that double as trophies with a shelf. Johnnie Walker wants to upend that pondering and embrace the notion that lithe is deluxe.

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With our devoted deal with presenting lightness throughout every single structure element, we released a exact lattice stopper, a bamboo frame as well as a protecting transportation box.